Apple Supply Chain and Product Overview ｜ June 2023

July 31, 2023

Key Takeaways:

iPhone 15 Series Production and Manufacturers’ Allocation:

  • Our Y2023 iPhone 15 series production forecast: 85~90M.
  • Despite yield issues on specific components, like 2-layer pixel sensors in low-end models and periscope in iPhone 15 Pro Max, iPhone 15 series could begin mass production in late July or early August.
  • Pegatron's allocation in iPhone 15 Pro could be 35-40%, and Luxshare’s allocation in iPhone 15 Pro Max might be 40-45%, both exceeding our previous expectations.

Apple Watch and AirPods Shipment:

  • Lower-than-anticipated Apple Watch sales in 1H23 lead to a slight downward adjustment of Y2023 shipments to 35~39M units.
  • Total AirPods shipments in Y2023 could decline to 55~59M units, reflecting subdued 1H23 demand.

Apple’s Vision Pro Shipment:

  • We remain our previous view that Apple’s Vision Pro shipment during the entire product life cycle (PLC) may be 300~400K unit, with 200~250K and 100~150K units in 2H23 and 1H24, respectively.

The information we shared is only a short excerpt of our monthly report. If you have further interest in our research and findings, we would be happy to provide you with a more detailed and comprehensive report that includes additional insights and data points. Please contact us to access our full insights.

Authors

Eddie Han

Eddie Han, Sr. Analyst/Research Director at Isaiah Research, has been studying smartphone industry for 10+ years. Focus on smartphone and the related components supply chain research. Master in Social Enterprise, Fu Jen Catholic University, Taiwan. Currently as the Sr. Analyst/Research Manager of Smartphone Team at Isaiah Research and lead 3+ members to work on supply chain analysis from smartphone(Apple/Android), 5G, RF, camera, display to XR research with a solid methodology. Business development and customer management include top-tier smarphone brands and components vendors. Used to work as Sr. Industry Analyst/Section Manager for 10+ years at Market Intelligence and Consulting (MIC). Conduct 150+ smartphone industry reports on OEM/EMS/ODM shipment tracker, application processor, radio frequency, display and 5G communication related research.