Novatek May Tape Out RAMless OLED TDDI in 3Q24 for Xiaomi, Targeting Mass Production in 1Q25.

July 12, 2024

Key Takeaways:

 

  • Xiaomi is collaborating with Novatek again to develop RAMless OLED TDDI, providing a more cost-competitive solution. 
  • To offer a highly cost-efficient alternative solution for OLED Drive IC aimed at smartphone brands, the target price for the RAMless OLED TDDI is expected to be set below US$2.5.
  • This IC may be scheduled to tape out in early July for Xiaomi testing, with the test results expected by the end of July and mass production planned for 1Q25.

 

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Authors

Eddie Han

Eddie Han, Sr. Analyst/Research Director at Isaiah Research, has been studying smartphone industry for 10+ years. Focus on smartphone and the related components supply chain research. Master in Social Enterprise, Fu Jen Catholic University, Taiwan. Currently as the Sr. Analyst/Research Manager of Smartphone Team at Isaiah Research and lead 3+ members to work on supply chain analysis from smartphone(Apple/Android), 5G, RF, camera, display to XR research with a solid methodology. Business development and customer management include top-tier smarphone brands and components vendors. Used to work as Sr. Industry Analyst/Section Manager for 10+ years at Market Intelligence and Consulting (MIC). Conduct 150+ smartphone industry reports on OEM/EMS/ODM shipment tracker, application processor, radio frequency, display and 5G communication related research.

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  • Xiaomi
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